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Association rebrand announcement

Backpacker Operators Association NSW Inc.
Announces Rebrand to Youth Tourism Association NSW Inc.

This rebranding initiative highlights the evolution of the organisation as the industry body and
voice of the wider youth tourism industry within NSW and the ACT.
Backpacker Operators Association NSW Inc (BOANSW), the peak industry body and voice of the
youth tourism industry in New South Wales and the Australian Capital Territory, announced
today that it has completed a major rebranding to Youth Tourism Association NSW Inc

As a membership based, not-for-profit, YTNSW’s role is to influence, educate, collaborate, and
provide a platform for operators to work together to grow all aspects of the youth tourism

”We needed a brand that encapsulated the wider youth tourism industry including International
Students, Working Holiday Makers along with the activity, attraction and accommodation
sectors that make up the broad youth tourism sector”.
“It has been and continues to be a challenging time for many within youth tourism and the
wider tourism industry. As an organisation we are committed to supporting our members and
the industry as we work to come out of the pandemic with renewed energy”,
said YTNSW
President Samantha Pearse-Marmont

YTNSW’s 100+ members are a combination of individuals, small, medium and large tourism
related businesses, who represent a diverse cross section of the youth tourism industry.
As part of the rebranding to Youth Tourism Association NSW Inc we have an updated website,
logo, and social pages

Visit to explore the new website, brand, upcoming events and
membership options.

About Youth Tourism Association NSW Inc
Working closely with Destination NSW, Tourism Australia, and the NSW Tourism Industry
Council we help promote NSW & ACT as desirable destinations for both overseas and interstate

YTNSW acts as a spokesperson for the industry, lobbies state and local government on issues
relevant to the industry, and develops and enhances services available to youth tourism
We oversee a code of ethics between operators and the public and promote a co-operative and
relationship between all youth tourism related businesses.


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